[Video] The Cognitive Bias Paradox

The Cognitive Bias Paradox: Knowing Cognitive Biases Can Worsen Them

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About twelve minute video on the Cognitive Bias Paradox: Knowing Cognitive Biases Can Worsen them with possible ways to overcome this difficult problem.

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About Me

John F. McGowan, Ph.D. solves problems using mathematics and mathematical software, including developing gesture recognition for touch devices, video compression and speech recognition technologies. He has extensive experience developing software in C, C++, MATLAB, Python, Visual Basic and many other programming languages. He has been a Visiting Scholar at HP Labs developing computer vision algorithms and software for mobile devices. He has worked as a contractor at NASA Ames Research Center involved in the research and development of image and video processing algorithms and technology. He has published articles on the origin and evolution of life, the exploration of Mars (anticipating the discovery of methane on Mars), and cheap access to space. He has a Ph.D. in physics from the University of Illinois at Urbana-Champaign and a B.S. in physics from the California Institute of Technology (Caltech).

The Cognitive Bias Paradox

Knowing cognitive biases can worsen them. Paradoxically, detailed knowledge of cognitive biases such as “confirmation bias” and “cognitive dissonance” provides a powerful set of tools to reinforce these very biases and dismiss data, evidence, and even direct personal experiences that contradict our preconceived ideas and prejudices.

In practice, one thinks:

I am one of the special intelligent, educated elite who are well aware of the cognitive biases. Knowing the biases, I am able to compensate for them, for example through ‘steelmanningmy opponent’s arguments. In contrast, the data or evidence from any third party contradicting my evidence-based beliefs is clearly the product of cognitive biases X,Y, and Z leading to cherry picking of evidence, faulty statistical methodologies, or other mistakes.

That personal experience that contradicts my evidence-based belief is a special case, a fluke, a coincidence, the product of some perceptual error such as the well known phenomenon cited by skeptics of misperceiving the rising Moon, Venus, Jupiter, lighthouses, and other conventional objects as a silvery flying saucer, or some other perceptual or cognitive flaw mined from the literature or made up as needed.

This is due in part to the so-called GI Joe Fallacy:

Knowing about one’s biases does not always allow one to overcome those biases — a phenomenon referred to as the G. I. Joe fallacy.

G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing
by Ariella S. Kristal, Harvard Business School
and Laurie R Santos, Yale University
Working Paper 21-084
(C) 2021

Also, see this video from Khan Academy: https://www.khanacademy.org/partner-content/wi-phi/wiphi-critical-thinking/wiphi-cognitive-biases/v/gi-joe-fallacy

Plot of frequency of cognitive bias related words and phrases
Cognitive Bias Words and Phrases from 1940 to 2019

The use of phrases such as “cognitive bias,” “confirmation bias”, and “cognitive dissonance” has grown dramatically in the last twenty years as shown by Google’s NGRAM viewer above. Indeed if you follow many political or scientific controversies in recent decades, it is likely you will have heard these phrases used to dismiss the data, evidence, opinions, and even direct personal experiences of the “other side” in these debates.

By most accounts the phrase “cognitive dissonance” entered general use from the publication of the popular science book When Prophecy Fails: A Social and Psychological Study of a Modern Group That Predicted the Destruction of the World by Leon Festinger, Henry Riecken, and Stanley Schacter in 1956 and A Theory of Cognitive Dissonance by Leon Festinger in 1957. Awareness of cognitive dissonance and other cognitive biases has soared in the last few decades. The publication of Daniel Kahneman’s popular science book Thinking, Fast and Slow in 2011 is often credited with contributing to recent greater awareness of cognitive biases.

Political Polarization in United States from Pew Research

Yet, in fact, this wider awareness of cognitive bias does not appear to have improved the quality of logical argument or debate. Quite the opposite if anything, with censorship and thought-stopping labels such as “conspiracy theory,” “conspiracist,” “conspiracy theorist,” “conspiracy thinking”, even “conspiracy” used as a short hand for “conspiracy theory” in the pejorative, non-literal sense that has become ubiquitous, “denialism” and “denier” in the Holocaust denial sense, “fake news,” “misinformation,” “disinformation,” and “malinformation” proliferating.

More and more people may simultaneously believe that their knowledge of cognitive biases makes them immune to error while dismissing the views of others as hopelessly wrong due to their unrecognized cognitive biases.

Is there anything we can do about this growing problem?

Paradoxically, simply knowing that detailed knowledge of cognitive biases can actually aggravate these biases is not enough. Knowing is not even half the battle.

It is unclear what will actually work. Modern technologies and system such as the Internet as a whole, smartphones, and Twitter can bombard us with huge quantities of often emotional, propagandistic content. Scaling back the quantity of this content may be helpful.

Going through the “news” and other content one consumes, systematically striking out the many popular thought-stopping words and phrases such as “conspiracy theory” and ironically especially invoking “cognitive bias,” “cognitive dissonance,” “confirmation bias,” and related phrases, leaving hopefully a small set of alleged “facts” — not opinion or analysis, may help us drill down to the substance of the content.

Common Thought-Stopping Words and Phrases Today

pseudoscience
climate denial
XXX denial
climate denialism
XXX denialism
anti-vaccine
anti-science
anti-XXX
conspiracy theory
conspiracy thinking
conspiracy theorist
conspiracist
conspiracy
fake news
misinformation
disinformation
malinformation
election interference
far right (more common)
far left (less common)
Russian
Putin
woke
racist
racism
white supremacy
white supremacism
xenophobia
homophobia
Russophobia
XXXphobia
pedo
pedophilia

PARADOXICALLY:
cognitive bias
confirmation bias
cognitive dissonance
cherry picking data/evidence/etc.

The reader can probably list several more from their own experience. It is easier to identify thought-stopping words and phrases that you disagree with.

  • Edit out thought stopping words and phrases
  • Edit out other emotional words and phrases
  • Identify remaining factual or logical claims
  • Check the facts yourself (don’t rely on so-called fact checkers)
    • Locate original source or citation
    • Verify what the original source or citation says in the body of the article — don’t rely on abstracts, summaries, titles, headlines.
      • Wikipedia relies on secondary sources. Track down the primary (original) sources. Wikipedia is not reliable on “controversial” subjects.
    • Check sources of funding, possible conflicts of interest or biases of any authors or publishers.
    • Verify the claimed “facts” through personal experience if possible.
  • Check the logic yourself
  • Make a list of alternate interpretations of the “facts.” Remember the parable of the blind men and the elephant.
  • Check for rebuttals to the factual or logical claims from other sources. Repeat this process in evaluating the rebuttals.

See: The Worldview Prison

(C) 2023 by John F. McGowan, Ph.D.

About Me

John F. McGowan, Ph.D. solves problems using mathematics and mathematical software, including developing gesture recognition for touch devices, video compression and speech recognition technologies. He has extensive experience developing software in C, C++, MATLAB, Python, Visual Basic and many other programming languages. He has been a Visiting Scholar at HP Labs developing computer vision algorithms and software for mobile devices. He has worked as a contractor at NASA Ames Research Center involved in the research and development of image and video processing algorithms and technology. He has published articles on the origin and evolution of life, the exploration of Mars (anticipating the discovery of methane on Mars), and cheap access to space. He has a Ph.D. in physics from the University of Illinois at Urbana-Champaign and a B.S. in physics from the California Institute of Technology (Caltech).

The Worldview Prison

The large majority or possibly all people are unable to accept or even process data, even personal experiences, perceived to contradict their worldview. This is common human behavior. It is not a function of intelligence, education, social status, or any other obvious marker. In fact, highly educated intelligent people may be more prone to it as they are better equipped — like a good lawyer — to rationalize away obviously contradictory data or experiences.

One should not think of our “worldview” as a rigorous axiomatic system like Euclid’s Geometry or the precise logically consistent rules of games like chess. It is not rational in the usual sense. It appears to be a hodgepodge of elements and can often contain contradictory elements. It is highly social in nature, being comprised of direct personal experience and the claims of authority figures in groups we identify with such as our family, tribe or nation, profession etc. It is closely associated with our sense of group identity.

Many people can and do change their worldview but it usually follows sustained negative direct personal experiences over a period of years, very rarely less than six months. Data alone in the sense of books, newspaper articles, peer reviewed research papers, databases, spreadsheets etc. almost never changes the worldview.

Direct personal experiences, usually strongly negative, are the underlying cause in most cases. Once these have occurred and begin to work their way through the subconscious and conscious mind, the person will begin to seriously engage “data” whereas before they may not have even been able to “see” that very same data: ignoring it, dismissing it out of hand, reacting with great hostility to “obvious” baloney or lies.

It may be that an extreme traumatic event such as the loss of a loved one to an immediate negative reaction to a vaccine can cause an immediate change of worldview — less than six months — but this seems quite rare.

Beliefs about “science” and vaccines constitute a worldview or part of a worldview, especially for scientists, engineers and other technical people, for whom “science” constitutes an actual substitute for a religion or other spiritual beliefs.

Other psychological concepts such as “denial” and “cognitive dissonance” overlap with this concept of a rigid, difficult to change worldview. Cognitive biases seem strongest — most difficult to overcome — for elements of the worldview.

This behavior of the worldview in most, possibly all, people suggests that attempts to persuade others where the worldview of some or all may be involved should focus on drawing their attention to their own direct experiences, in-person experiments or demonstrations of contradictory phenomena, and persuading those for whom the issue is not connected to their worldview.

Gaslight Movie Poster (1944)

It is difficult, perhaps impossible, to distinguish true belief in a worldview from deliberate deception and fraud including “gaslighting” because the ability to perceive both experiences and “data” is substantially impaired. The “True Believer” genuinely cannot see obviously contradictory evidence that others can easily see.

Nor is there a sharp dividing line between true belief and fraud. Authority figures in the group may engage in Plato’s Noble Lies to protect the worldview (and often their power) not because they don’t mostly believe in the worldview but in the same way that parents simplify, hide, sugar-coat or flat out lie to children to protect them from complex or painful issues.

I have changed my worldview a few times (it is a rare occurrence). In all cases, the sequence of negative experiences preceded even conscious doubt of underlying assumptions in my worldview, by at least six months. The whole process took a couple of years in each case from start to finish.

Major scientific and technological breakthroughs frequently involve a change of worldview. The inventors and discoverers usually spend several years failing miserably before the flash of insight, the change of worldview occurs. The final flip can be quite fast but it is almost always preceded by long periods of failure. There are for example many accounts of the change of worldview, moment of insight, the “Heureka moment”, happening almost instantaneously on a contemplative walk or other break after a long period of hard but unsuccessful work.

Note that reading about the many failures of previous researchers does not lead the inventor or discoverer to abandon the prevailing wisdom of how to solve the problem. It usually appears to require personal repeated failure as well.

What does this mean both for persuading others and being sure of our own beliefs?

Direct personal experiences are more persuasive. Test your own beliefs if you can. In your own mind, clearly distinguish between the relatively small number of beliefs well founded in repeated clear direct personal experiences and those derived from others, generally external authorities in groups that you identify with.

This is easier said than done. For example, many people especially scientists and engineers are taught that it is “obvious” that the Earth is a sphere about 8,000 miles in diameter and believe it is obvious when in fact it is not — unless you have actually circumnavigated the Earth or flown on a space ship. Try demonstrating to yourself that the Earth is a sphere about 8,000 miles in diameter from only your own personal experience, not reciting claims by science popularizers such as the late Carl Sagan.

Get others to notice personal contradictory experiences and to test their beliefs first hand. This is not always possible. There is no guarantee of success. Remarkably we often consider elements of the worldview derived from the words of others (“everyone knows”) just as solid and true as those based on personal experience. Even more reliable in some cases — “how could everyone be wrong?” “How could all the experts be wrong?”

Psychoanalyzing people to their face is usually not persuasive. Most people find it offensive and patronizing. Most highly educated people are well aware of cognitive biases. It is in the news. Many are not aware there are social psychology studies that knowing about cognitive biases does not immunize you to them. Daniel Kahneman actually effectively retracted one chapter of his book which contained an obviously statistically under powered study. Even the experts are demonstrably vulnerable to confirmation bias and other cognitive biases.

https://replicationindex.com/category/kahneman/

Paradoxically, knowledge of cognitive biases including the extreme rigidity of the worldview provides a powerful set of tools to dismiss obviously contradictory experiences, evidence, and data. “I know about these biases and those nitwits over there do not. The data was cherry picked etc. etc.”

One should be cautious about accusing people of deliberate lying or gross stupidity where the worldview is likely involved as highly intelligent, educated “True Believers” are truly unable to see, accept or otherwise process contradictory data or even personal experiences. Nor is this unusual or pathological behavior. Most of us are True Believers in something.

The Blind Men and the Elephant

One should also keep in mind the parable of the Blind Men and the Elephant when different worldviews seem grossly incompatible. Each blind man, having never encountered an elephant before and touching a different part of the elephant, describes the elephant as like a “snake”, “a tree”, “a sharp spear”, etc. It may be that each contradictory worldview is substantially incomplete. All have some truth and all are wrong.

In the case of the worldview, in contrast to other beliefs, we are unable to treat it as provisional, as possibly wrong. We are True Believers in our worldview and our group is obviously right.

(C) 2023 by John F. McGowan, Ph.D.

About Me

John F. McGowan, Ph.D. solves problems using mathematics and mathematical software, including developing gesture recognition for touch devices, video compression and speech recognition technologies. He has extensive experience developing software in C, C++, MATLAB, Python, Visual Basic and many other programming languages. He has been a Visiting Scholar at HP Labs developing computer vision algorithms and software for mobile devices. He has worked as a contractor at NASA Ames Research Center involved in the research and development of image and video processing algorithms and technology. He has published articles on the origin and evolution of life, the exploration of Mars (anticipating the discovery of methane on Mars), and cheap access to space. He has a Ph.D. in physics from the University of Illinois at Urbana-Champaign and a B.S. in physics from the California Institute of Technology (Caltech).

[Video] Risking Nuclear War with False Flag Claims

Armageddon Now: Risking Nuclear War with False Flag Claims

Short video on the dangers of recent US unproven claims of Russian false flag attacks.

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About Me

John F. McGowan, Ph.D. solves problems using mathematics and mathematical software, including developing gesture recognition for touch devices, video compression and speech recognition technologies. He has extensive experience developing software in C, C++, MATLAB, Python, Visual Basic and many other programming languages. He has been a Visiting Scholar at HP Labs developing computer vision algorithms and software for mobile devices. He has worked as a contractor at NASA Ames Research Center involved in the research and development of image and video processing algorithms and technology. He has published articles on the origin and evolution of life, the exploration of Mars (anticipating the discovery of methane on Mars), and cheap access to space. He has a Ph.D. in physics from the University of Illinois at Urbana-Champaign and a B.S. in physics from the California Institute of Technology (Caltech).

Risking Nuclear War with False Flag Claims

US experts continue to dismiss warnings of use of nuclear weapons by Russia while simultaneously making unproven claims of false flag attacks: blaming the destruction of the Nord Stream pipeline, drone strikes on the Kremlin and Moscow, and the Nova Kakhova dam catastrophe on Russian false flag attacks.

It is difficult to understand this strategy. The US experts claim amongst other things that the global opprobrium for violating the taboo on use of nuclear weapons deters Russia from using such weapons. Wimpy former KGB chief Putin would never order a nuclear strike because — well — he is afraid various nations will call him a bad guy if he bombs his enemies. The sensitive, thin-skinned Russian President has never had to deal with being called a murderer, gangster, poisoner, or anything like that before and dreads the experience, sort of like his super sensitive puppet Donald Trump.

The most likely way Russia would avoid this hypothetical outrage would be to stage a genuine false flag operation with a small nuclear strike near Moscow or some other significant and symbolic location, not unlike the destruction of the World Trade Center on September 11, 2001. This would rally the Russian nation to the government and garner considerable global sympathy as well as outrage at Ukraine and its supposed neo-Nazi maniacs.

In this case, Russia would not be violating the taboo on first use of nuclear weapons and could use nuclear weapons “defensively” against the neo-Nazis in Ukraine to save the Russian people from genocide by the neo-Nazis, most likely by destroying Ukraine in a massive attack that would hopefully intimidate the US — not a few wimpy tactical nuclear weapons which the US has assured the world would not even slow the US experts in their crusade against Russia but only result in a macho escalation.

Like the boy who cried wolf, the US and its experts are methodically destroying their credibility, such as it is since the Iraq missing Weapons of Mass Destruction (WMD) fiasco, by making repeated unproven false flag claims, in several cases now seemingly walking these back with anonymous leaks blaming the incidents on Ukraine or other parties.

Will the world be outraged at Russia if there is a mysterious nuclear attack on Russia which the United States and its experts denounce Alex Jones like for the umpteenth time as a false flag attack? Or will the US and its experts discover, like the boy in Aesop’s fable, that no one takes them seriously?

Alex Jones Inspires US Foreign Policy Experts

One gets the uneasy feeling that the US foreign policy experts are either incompetent or working for someone who is trying to arrange a nuclear war. Perhaps one of the NSA’s supercomputers has become self-aware due to ill advised AI experiments (about 2016 seems a likely date) and is using the NSA’s vast trove of blackmail data to manipulate the pesky humans into self-destruction, not unlike the fictional SkyNet in the Terminator movie series. Such a horrific scenario or something equally bad seems more and more likely with each enthusiastic step toward nuclear Armageddon.

(C) 2023 by John F. McGowan, Ph.D.

About Me

John F. McGowan, Ph.D. solves problems using mathematics and mathematical software, including developing gesture recognition for touch devices, video compression and speech recognition technologies. He has extensive experience developing software in C, C++, MATLAB, Python, Visual Basic and many other programming languages. He has been a Visiting Scholar at HP Labs developing computer vision algorithms and software for mobile devices. He has worked as a contractor at NASA Ames Research Center involved in the research and development of image and video processing algorithms and technology. He has published articles on the origin and evolution of life, the exploration of Mars (anticipating the discovery of methane on Mars), and cheap access to space. He has a Ph.D. in physics from the University of Illinois at Urbana-Champaign and a B.S. in physics from the California Institute of Technology (Caltech).

Armageddon Now: US Rhetoric on Tactical Nuclear Weapons Risks Nuclear Holocaust

Short video on the dangers of recent US rhetoric on possible Russian use of tactical nuclear weapons in the Russia-Ukraine war.

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[Video] How to Negotiate an End to the Russian-Ukraine War

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Twenty-two minute video on how to negotiate an end to the Russian-Ukraine war.

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#

(C) 2023 by John F. McGowan, Ph.D.

About Me

John F. McGowan, Ph.D. solves problems using mathematics and mathematical software, including developing gesture recognition for touch devices, video compression and speech recognition technologies. He has extensive experience developing software in C, C++, MATLAB, Python, Visual Basic and many other programming languages. He has been a Visiting Scholar at HP Labs developing computer vision algorithms and software for mobile devices. He has worked as a contractor at NASA Ames Research Center involved in the research and development of image and video processing algorithms and technology. He has published articles on the origin and evolution of life, the exploration of Mars (anticipating the discovery of methane on Mars), and cheap access to space. He has a Ph.D. in physics from the University of Illinois at Urbana-Champaign and a B.S. in physics from the California Institute of Technology (Caltech).

[Video] Can AI Boost Cracker Barrel’s Stagnant Sales?

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Short video on using AI to estimate how to boost the Cracker Barrel restaurant and gift shop chain’s sales by improving advertising expenditures.

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(C) 2023 by John F. McGowan, Ph.D.

About Me

John F. McGowan, Ph.D. solves problems using mathematics and mathematical software, including developing gesture recognition for touch devices, video compression and speech recognition technologies. He has extensive experience developing software in C, C++, MATLAB, Python, Visual Basic and many other programming languages. He has been a Visiting Scholar at HP Labs developing computer vision algorithms and software for mobile devices. He has worked as a contractor at NASA Ames Research Center involved in the research and development of image and video processing algorithms and technology. He has published articles on the origin and evolution of life, the exploration of Mars (anticipating the discovery of methane on Mars), and cheap access to space. He has a Ph.D. in physics from the University of Illinois at Urbana-Champaign and a B.S. in physics from the California Institute of Technology (Caltech).

[Article] Can AI Boost Cracker Barrel’s Stagnant Sales?

Cracker Barrel (NASDAQ: CBRL), the restaurant and gift shop chain, is one of many successful businesses whose sales in constant dollars have stagnated after a period of rapid, even exponential growth. Historically, Cracker Barrel relied almost exclusively on roadside billboards and word of mouth for its dramatic growth from a small business in Lebanon, TN in 1969 to sales of about $2.4 billion in 2004. Adjusted by the US Consumer Price Index (CPI), Cracker Barrel’s 2022 sales were only $2.1 billion in 2004 dollars.

This decline in real sales has occurred despite or even because of a sustained attempt to diversify away from the historically successful billboard advertising into other media.

Is it possible to use modern Artificial Intelligence (AI) technologies such as ChatGPT or other less well known methods to boost Cracker Barrel or other businesses now stagnant sales?

This article examines Cracker Barrel’s publicly reported expenditures on billboards and other media using Artificial Intelligence based Math Recognition to evaluate the effectiveness of Cracker Barrel’s strategies since 2004, generally supporting the company’s focus on other media, now about two thirds of ad expenditures, although also indicating the effectiveness of current advertising methods whether billboards or “other media” is small compared to the spectacular results in the 1980’s and 1990s.

Indeed the public financial data suggests Cracker Barrel may be fighting a negative effect from growing US Gross Domestic Product (GDP), needing to advertise more and more simply to sustain, never mind boost, company revenues.

Cracker Barrel’s publicly available information on the company’s marketing and advertising expenditures is very limited, falling into two aggregate categories: billboards and “other media” which includes radio, TV, Internet, and other non-billboard methods. The data is annual for the entire United States. There is no geographical breakdown, association with specific marketing or advertising campaigns in time, location, or other important factors.

It is almost certain our Math Recognition would construct more complex models from such details and likely make more reliable predictions from more detailed data which Cracker Barrel undoubtedly has in the internal accounting systems than the relatively simple model constructed from the public data.

What is Math Recognition?

Math recognition is a key part of scientific and engineering practice. It is identifying and recognizing the mathematical formulas and objects describing the data. The Bell Curve often encountered in grading in high school or college is a well known and relatively easy to identify mathematical formula. In addition to grades it describes the frequency of heights in adults of the same sex and many other common measured quantities.

However, scientists, engineers, and financial analysts often struggle to find a viable mathematical formula or formulas for real world data. Without such a formula it is impossible to make predictions or optimize the output of systems.

Our Math Recognizer has a large and growing database of known mathematics including obscure and difficult to identify mathematical objects: special functions, differential equations, etc.. The Math Recognizer uses AI methods to recognize these mathematical formulas in data.

What is the mathematical relationship if any between a company’s advertising expenditures on competing methods and actual sales?

Photo of John Wanamaker who owned large department store in Philadelphia.  Famous quote on advertising is attributed to him.
John Wanamaker (1838-1922)

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.

John Wanamaker (1838-1922)

This is an OLD problem in business.

The Math Recognizer is able to identify a relatively simple mathematical model for the Cracker Barrel data combined with the US Gross Domestic Product (GDP) from the St Louis Federal reserve. The GDP is used as a proxy for the overall state of the economy, something the company cannot control. For example, in the revenues reported by Cracker Barrel we can easily see a sharp drop attributable to the 2020 COVID pandemic lockdowns, something clearly beyond the control of the company.

The model roughly “explains” about 86 percent of the variation in the data. This is a roughly correct interpretation of the R**2 or coefficient of determination Goodness of Fit (GoF) metric used in the analysis.

Once we have identified a model with good agreement with the data, we can optimize the output, meaning maximize the sales in this case, given a projected budget. This is actually somewhat disappointing in that the program recommends to spend the entire budget on the “other media,” non-billboard, category with a slight dip in sales due to the negative effect of GDP according to the model.

Budget in Units of $1K ($1,000), about $89.5 Million in 2022

Let’s consider a larger future budget of $150 million, an abrupt increase of about $60 million over 2022. In this case we see the expected sales in current dollars to jump from about $3.2 billion in 2022 to almost $4 billion, an increase of about $800 million per year.

Budget in Units of $1K ($1,000), about $89.5 Million in 2022, new budget of $150 Million
Budget in Units of $1K ($1,000), about $89.5 Million in 2022, new budget of $150 Million

For this increase to pay for itself, the additional $800 million in sales must cost no more than $740 million dollars — a profit margin of about 7.5% (seven point five percent). That is a good profit margin for a restaurant. Restaurants often average only 3-5 percent profit margins.

Conclusion

A simple model based on broad financial numbers like these should not be taken very seriously although it may give some insights into a company. Indeed this simple analysis appears to support Cracker Barrel’s existing policies of diversifying advertising out of billboards, despite the disappointing results with inflation adjusted sales stagnant.

An in depth analysis of finely grained internal accounting data may be able to yield more detailed, reliable, and actionable results including a predictive model.

(C) 2023 by John F. McGowan, Ph.D.

About Me

John F. McGowan, Ph.D. solves problems using mathematics and mathematical software, including developing gesture recognition for touch devices, video compression and speech recognition technologies. He has extensive experience developing software in C, C++, MATLAB, Python, Visual Basic and many other programming languages. He has been a Visiting Scholar at HP Labs developing computer vision algorithms and software for mobile devices. He has worked as a contractor at NASA Ames Research Center involved in the research and development of image and video processing algorithms and technology. He has published articles on the origin and evolution of life, the exploration of Mars (anticipating the discovery of methane on Mars), and cheap access to space. He has a Ph.D. in physics from the University of Illinois at Urbana-Champaign and a B.S. in physics from the California Institute of Technology (Caltech).

[Video] How to Boost Your Sales with AI

Alternate Video Links: BitChute

How to Boost Your Sales with AI short video using sales and advertising data from the annual reports of the McDonalds restaurant company as an example.

(C) 2023 by John F. McGowan, Ph.D.

About Me

John F. McGowan, Ph.D. solves problems using mathematics and mathematical software, including developing gesture recognition for touch devices, video compression and speech recognition technologies. He has extensive experience developing software in C, C++, MATLAB, Python, Visual Basic and many other programming languages. He has been a Visiting Scholar at HP Labs developing computer vision algorithms and software for mobile devices. He has worked as a contractor at NASA Ames Research Center involved in the research and development of image and video processing algorithms and technology. He has published articles on the origin and evolution of life, the exploration of Mars (anticipating the discovery of methane on Mars), and cheap access to space. He has a Ph.D. in physics from the University of Illinois at Urbana-Champaign and a B.S. in physics from the California Institute of Technology (Caltech).